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Pimple Saudagar: 21th Jan 11:00 AM
Nal Stop: 21th Jan  7:00 PM 

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Digital Marketing

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     VM for practice.

 


   Free cloud storage

 


  Google AdWords Certification

 

 Course Features

 

    Video Lectures

 


    Complete modules

 


    Multiple batches

 

 

 

 

    1 on 1 sessions

 


    Free cloud access

 


    24*7 call support

Our Courses

Syllabus

Essentials of Digital Marketing

  • An Overview of Digital Marketing
  • Digital Media VS Traditional Media
  • Growing Popularity of Digital Marketing
  • What are the Advantages of Digital Marketing?
  • Emerging Trends and Platforms in Digital Marketing
  • The 4 Cs of Digital Marketing
  • Understanding Customer Persona
  • Comparing Digital and Offline Marketing
  • Digital Marketing Strategies for Websites
  • An Overview of Google Analytics and Webmaster Tools
  • Types of Web Technology and CMS Tools
  • Ecommerce websites and Digital Media
  • Career Options and Job Opportunities
  • Understanding Sales Funnels
  • Identifying Business Requirement and Planning Strategies
  

Website Structure and WordPress CMS with HTML/CSS Basics

  • Understanding Domains and Subdomains
  • Servers and Hosting
  • Various Types of Websites
  • Creating Website and Web Pages
  • Learning Basics of HTML/CSS
  • WordPress sites for SEO
  • Installing WordPress on Server
  • Dashboard: Default Settings, Customizing Themes
  • Content Management in WordPress
  • Creating Categories, pages, and Posts
  • Menu and Widgets on sites
  • SEO Plugins

 

 

Search Engine Optimization

  • Understanding Search Engine Optimization
  • How Search Engine Works?
  • Inbound Traffic and Outbound Traffic
  • An Insight into Google Search Architecture
  • Understanding Google Ranking
  • Google Ranking: Factors and Methodology
  • Search Operators and SERP
  • Keyword Planning: Competition, Match, and Relevancy
  • Domain and Page Authority
  • Keyword Research: Moz Toolbar Handout List

 

 

 

Advanced Concepts of On-Page SEO and Off-Page SEO

  • What is On-Page SEO?
  • Site Analysis: URL, URL renaming, and Anchor Text
  • and Competitor Analysis
  • Keyword Research: Density, Title, Description, and Meta Tags
  • Web Content Optimization: Content and Image Optimization
  • Optimization: Using Meta Tags, Robots.txt, and Webmaster Tool
  • Cannibalisation and Canonicalisation
  • Internal Targeting and Multilingual Targeting
  • What is Off-Page SEO?
  • Link Building Technique
  • How to get Backlinks?
  • Building Content for Backlinks
  • Backlinks: Using Media and PR
  • Internal Linking
  • Understanding Anchors, Follow and Nofollow
  • Google Listing
  • Syndication: Press Release, News Syndication, and Really Simple Syndication
  • Search Engine Indexing: Local and Regional
  • Article Submissions and Guest Blogging
  • Webmaster and Off-Page SEO
  • SEO Powersuite for Keyword Ranking

 

                 SEO Tools

  • Keyword Research and Analysis
  • Defining Keyword
  • Various Types of Keywords
  • Keyword Research Methodology
  • Keyword Analysis Tools
  • Keyword Generation Ideas
  • Google Webmaster Tool
  • Site and its Verification
  • Geo Targeting
  • Understanding Search Queries Analysis
  • Site Map, HTML Suggestions, and URL Parameters
  • Google Analytics for SEO
  • Goal Settings in Google Analytics
  • Creating Channels, Dimensions, and Metrics
  • Key Metrics: Source, Medium, Bounce Rate, Segments, Pageviews
  • Creating Reports for Audience and Traffic
  • Multi channel Funnels and Funnel Setting
  • Goals and Conversion
  • Demographic and Behavioural Aspects

Social Media Marketing and Content Strategies

  • Fundamentals of Social Media Marketing
  • Difference between SMM and SMO
  • Advantages of using Social Media for Marketing
  • Understanding Social Media Strategy
  • Social Media Metrics in SEO
  • Referral Traffic from other Sites
  • How to get Social Media Referral Traffic
  • Organic Traffic
  • Referral Traffic from Facebook
  • Facebook: Account and Page Creation
  • Facebook Marketing Strategies for Apps and Websites
  • Content Marketing: An Overview
  • Content Strategies and Challenges
  • Content Marketing Channels
  • Facebook Page Management
  • Posts and Statistics
  • Generating User Engagement
  • Facebook Share Button
  • Facebook Groups and Likes
  • Facebook Advertisements and Campaigns
  • Understanding Ads Manager
  • Paid Advertisement and Bidding
  • Analytics: Audience Targeting and Reporting
  • Referral Traffic from Twitter
  • Advantages of Twitter for Marketing
  • Profile Creation and Management
  • Tweets: Significance and Types
  • Content Strategies for Twitter: Hashtags, Discover, and Cards
  • Strategies to add Followers
  • Twitter Analytics and Promotions
  • Referral Traffic from Youtube
  • Channel Creation
  • Video Promotion
  • Strategies to increase Viewership
  • Referral Traffic from Linkedin
  • Paid Promotion and Content Strategies
  • Connections, Recommendations, Endorsements
  • Google+ Marketing
  • Pinterest and Graphic Marketing
  • Instagram and Marketing Strategies

 

    Search Engine Marketing

  • Fundamentals of Search Engine Marketing
  • Google Adwords
  • Google Adwords Structure and Basic Terminology
  • Account Creation and Billing Types
  • Payment Modes: PPC, CPM, CPA, CPL
  • Marketing Funnel
  • Adword Campaign: Creating and Managing Ad Campaign
  • Adword Quality Score
  • Ad group and Keyword Dashboard
  • Keyword Setup: Keyword Research and Identification
  • Ad Format and Guidelines
  • Text Format and Display Format
  • Ad Extensions: Site Links, Call, Apps, Reviews, and Call Extensions
  • Conversion Tracking: Types and Implementations
  • Display Ads: Mobile Marketing
  • Mobile Marketing Campaign and Mobile Ad Formats
  • Strategies of Remarketing
  • Dynamic Remarketing
  • Video Marketing: Strategies and Targeting Methods
  • Youtube Targeting Methods
  • Targeted Ads on Google Display Network
  • Performance Monitoring and Campaign Tracking
  • Shared Library and Reports
  • Affiliate Marketing and Network
  • Selling through Affiliate Channel
  • Revenue Generation through Affiliate Marketing
  • Campaign Optimization: Geo-Targeting, Bid Management, Automated Rule Parameters
  • Conversion Optimization
  • Conversion Planning
  • Shopping Campaign: Google Merchant Centre and Merchant Centre Adwords

        Email Marketing

  • Fundamentals of Email Marketing
  • Email Marketing Cycle
  • Creating Subscriber’s List
  • Creating a Lead Magnet
  • Setting up a Squeeze Page
  • Content Strategies and Management
  • Email Marketing Campaigns
  • A/B Testing
  • Sending Newsletter
  • Email Marketing Softwares
  • How Mail Servers work?
  • Bounce Rate Percentage
  • Hard Bounce and Soft Bounce
  • Open Rate
  • Inbox and Spam
  • Mail Chimp: Sending Mails and Using Templates
  • Landing Pages and Mail Automation
  • Inbound Marketing Concepts
  • Customer Bucket Creation and Content Customization

 

 

         Google Analytics

  • Fundamentals of Google Analytics
  • Google Analytics Setup
  • Understanding Sales Funnel
  • Google Analytics: A Guide to User Behaviour
  • Navigating Google Analytics
  • Customization
  • Heat Maps
  • Landing Pages
  • Conversion Sources
  • Goal Analysis
  • Ecommerce Analytics
  • Multi Channel Funnels
  • Adwords Analytics
  • How to track traffic from Submissions and Clicks using Events?
  • Social Media Analytics
  • Sentiment Analysis
  • Hootsuite

 

 

Testimonial

FAQ's

 Q: Does your institute also help in google adwords certification?

Ans: Yes, apart from the course, students would be attending two extra sessions designed specially for certification.

Q: Do I need to bring my own laptop? Is there a specific configuration?

Ans: If you bring your own laptop it would be an added advantage, otherwise we do have lab facility where you can practice.

Q: What if I miss a lecture?

Ans: We have multiple batches running simultaneously, so if u misses a lecture u can attend it in next lecture.

Q: Can I pay in installments?

Ans: Yes, You can make 2 parts payment.

Q: Do you have multiple centers?

Ans: Yes, we have multiple centers.

Q: Would you provide Job assistance?

Ans: Your profile would be evaluated by experts, your resume would be rated and you would start getting calls after completion of your module. Apart from that we also help candidates in availing freelancing projects until they get placed.

CLICK HERE TO PAY REGISTRATION FEE ONLINE

 

 

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Digital Marketing courses in Pune

Digital marketing is an advanced technique for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The fundamental concept in digital marketing is based on the inbound marketing approach and the key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to other traditional media like Newspaper, TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, paid campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones, emails, callback and on-hold mobile ring tones. Etlhive being considered as upcoming institutes for Digital Marketing courses in Pune.
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