Salesforce: Meeting the Big Daddy of the CRM

Why Salesforce is considered as a Big Daddy when it comes to CRM?

The entire business world welcomed Salesforce, the Big Daddy of the CRM with a hearty embrace when it was launched in 1999. Reasons are obvious! As a Daddy in the house, Salesforce eased out the complexities faced by business houses during the pre-salesforce era. Salesforce enacted a saving grace for businesses which were stifling under the burden of massive investments, hardware expenses, and consultancy charges. Its’ out-of-the-box Cloud CRM reduced all such burdens to a minimum with its CRM technology “where the CRM software, CRM tools and the organization’s customer data resides in the cloud and is delivered to end-users via the Internet” (Wikipedia)

Meeting the Big Daddy of the CRM: Its Features

“No Software”: A Blessing in Disguise

When Marc Benioff and his associate Bruce Campbell tried to advertise to the world the anticipatory end of software, negative reactions surged up. sas Salesforce with its “no software” punchline was looked down upon with suspicion. However, having successfully traversed for more than 15 years, Salesforce with cloud CRM has actually proved to be a blessing in disguise. Cloud-based Customer Relationship Management (CRM) or cloud computing implies storing all applications, customer information, customer activity on the cloud, which can be accessed from any device, in any browser, irrespective of place and time. In a nutshell, Salesforce has made business easier with “No hardware, no software” cloud-computing applications which are highly accessible, less expensive, and infinite in size.

How Big Daddy helps you?

Big Daddy definitely lends a helping hand to businesses. Salesforce CRM provides professional development setup with bulk of information stored on its cloud. It reduces human effort to a minimum to save your time for other meaningful activities such as finding leads and interacting with them. Since it is a storehouse of all the relevant information for your business, Salesforce becomes a valid platform for all other activities such as connecting the team, predicting customer behaviour, and facilitating customer relationship management with an ultimate end of customer satisfaction, loyalty, and sales revenue.

Customizing while Automating

Salesforce CRM streamlines and automates businesses and it does it effectively. Here are a few of its commendable features:

  • It has been modified to cater to customer expectations. It is preconfigured with building objects of Customer Relationship Management (CRM) and seles Salesforce Automation (SFA).
  • Salesforce offers multiple customization and bespoke potentialities. With Salesforce CRM you can create and customize SFDC applications, objects and tabs, custom fields, field dependency, layouts, workflows, etc.
  • Amongst its many commendable features are the web integration tools. The simplest of all include generating a Web to Lead form in HTML, and creating and customizing Request Support or Contact Us forms on a website. While the complex integrations include options available in the developer API, for which a programmer is required. Some of these include observing email sign ups to integrate it with the ESP within Salesforce to ensure targets for the marketing strategies.

Wide Variety of Clouds

Salesforce CRM offers a wide range of clouds, thereby expanding the horizons of business potentialities to manifold. CRM Clouds are largely categorized into Private, Public, and Hybrid Clouds, but to be more appropriate there are 7 types of clouds such as Sales Cloud, Marketing Cloud, Service Cloud, Community Cloud, Analytics Cloud, App Cloud, and IoT Cloud. Each cloud in its self-sufficiency and in collaboration with other clouds provides the best of CRM solutions, applicable to small-medium businesses and to enterprises too.

With such exemplary features to its credit, Salesforce has very gracefully secured the position of Big Daddy of the CRM. The Big Daddy is smart enough to streamline your businesses to perfection, allowing you to reap the benefits of your endeavours in winning the confidence of your clients.

Since customer satisfaction is the undoubted priority of all businesses – small, medium, and large-scale amounting to enterprises, Salesforce developers and professionals are in great demand. Salesforce developers are well versed with CRM technology and they are experts in automating your business processes, providing you a clear broader picture of your enterprise. If you wish to carve a niche for yourself in the much-liked Salesforce CRM Technology, attend an extensive training program in it. ETLhive, the best training institute in Salesforce is the best provider of such a training program. The training course in Salesforce at ETLhive covers all the major aspects of the CRM Salesforce such as significance of CRM, functionality of CRM, Business-Oriented CRM tools, and CRM Modules. The course also throws light on one of the most valuable concept of Cloud Computing – SaaS and PaaS attendees and their usage in CRM. The Salesforce training at ETLhive goes beyond theoretical input and offers an additional advantage with Lab Practice Sessions and Case Studies which ensures your ability to tackle real-world experiences. Join ETLhive for the best training experience in Salesforce CRM. Learn Salesforce and embrace the Big Daddy the way it has embraced the entire business world!